Here is the most important vehicle launch of the year. Yup the Ford F-150 has been the best seller in US 40 years and over 50 years in Canada, it’s the best selling vehicle in Canada. Period
It sure looks like an F-150. The design has larger diameter wheels plus a wider track to produce a more powerful stance. There is a 3% improvement in aerodynamics with active grille shutters and active air dam on the bottom, similar to RAM. There will be 11 different grille designs with a C-Clamp design headlamp with either halogen, LED reflector headlamps and LED projector headlamps. There are 13-different wheel designs. I guess the adage, if it ain’t broke don’t fix it applies here. Better to er on the side of caution.
Still aluminum body steel frame. Targets were best-in-class towing, payload, torque and HP
There are three cab styles and box lengths with six engines available
Ford says this truck rucks represent work, recreational use and family time
All F-150 models now come standard with the 10-speed automatic, from the 3.3L V6, the 2.7 and 3.5L Ecoboost V6’s, the 5.0L V8 and 3.0L powerstroke V6 diesel. BTW, 60% of sales are Ecoboost engines. New is the PowerBoost full hybrid matched with the 3.5L Ecoboost engine and available on all SuperCrew models. Along with the 3.5L engine is a 35kw electric motor, which is integrated into the 10-speed automatic transmission and powered by and 1.5 kwh lithium water cooled battery. This combination is targeted at best-in-class torque and horsepower with at least 12000 lb. towing capacity and 700 mile range on a tank of fuel.
The biggest changes are a bunch of incremental updates and some good ones too.
Research shows that one third of F-150 owners use a laptop or tablet in their truck but it wasn’t comfortable so they reconfigured the centre console making a table because they have a shifter that folds down.
There is an optional fold down front seat that is designed for buyers to use to take a nap. I like naps.
Under the rear seat is a folding box that remains secure when seat is folded down, the box can fold flat.
The full-length running board will deploy when the key comes close to the truck or there is a kick tab to do it without the key.
The tailgate has been built to use as a work bench with a clamp-able edge and tie downs and ruler.
There is a fully integrated on-board generator available on all models. there is a 7.2 Kilowatt system available or 2.4Kilowatt system with the new hybrid or 2.0 Kilowatt on other gas models This is a big deal, by not having to carry a generator to a job or camping is a game changer and it works well with the new tailgate work area.
Inside Ford focused on better materials and more storage. Some easter eggs to look for like map of Detroit inset into the door pocket or the American flag detail etched into the instrument panel. A reminder that the F-150 is made in the USA, unlike some competitors… On XL and XLT there is an 8-inch screen replacing the small 4.2-inch screens . There is a 12-inch screen on the other models, that’s over 50% of sales will have this larger screen. This is in landscape mode, helping to keep the physical buttons and dials truck owners demand. That’s a shot at RAM …BTW. These units are now using the latest Sync4 system which has twice the computing power than before. Apple CarPlay and Android Auto are now both wireless, a nice update for android users. This system also lets the owner monitor the generator power supply. There is a digital owners manual plus free 911 assist. This is a connected Truck too with over the air upgrades available with either automatic upgrades or scheduled.
There is an available 12-inch digital instrument cluster too. The added storage is included in the dash, centre console and under the rear seats. The real proof is to see if the materials are as good as RAM when we get our hands on it. The F-150 comes with standard co-pilot 360 safety technology including pre-collision assist and emergency braking and more. The F-150 is also capable with active drive assist that enables hands-free driving with pre-mapped devided highways. This sounds like the Cadillac Super Cruise system. This can be added to the truck over the air or at the dealership, starting next year.
So there it is the all-new F-150 with some cool new features including a hybrid. Would you buy a hybrid truck or wait for the full-electric F-150 that’s in the works.
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